What is SEO

Know more about Search Engine Optimization (SEO) - How It can help your Business?

What is SEO

SEO (Search Engine Optimization)

Is SEO still a mystery to you? We will try to clarify it with this short guide to SEO techniques that are used to make your site more visible to search engines and improve its rankings.

On-site factors. These are factors that are within your control and include:

Content. Do you publish high-quality content that is useful to site visitors?

HTML. Do you include relevant keywords in your HTML title tags, headers and subheads? Do your meta-description tags clearly describe the content of web pages?

Internal architecture. Is it easy for users to navigate your site and find what they need? Are the internal links on your site all active with no broken links? Can search engine bots easily ‘crawl’ on your pages? Is your site optimized so it will still look good on mobile devices?

Off-site factors. These are factors that are beyond your control and are used by search engines to ensure that they provide the best results to users.

Links. Are there quality backlinks to your content from trusted sites? How many links do you have pointing back at your web pages?

Trust. Is your site considered a trusted authority in your market niche based on links and shares from social media? Does your site contain only original content with no pirated articles?

Social networking. Does your content enjoy a lot of shares on the various social media sites where you maintain a presence? Do those who share your content have a good reputation or are they clearly sharing just because they were asked to or paid to?

SEO brings you those clients who are searching for your services on Internet
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